Stand out from the Crowd

Not surprisingly, we believe that effective brand strategy is born from profound insight into our clients’ consumers—who they are, where they are, with whom they’re connected, how they think, feel, reason, make choices, etc. While it’s critical to evaluate the rational drivers of a consumer’s brand choice, we understand that a consumer’s purchase decision is rarely based on rational grounds alone. As such, our strategic planners go beyond traditional research to uncover the emotional triggers that truly influence a consumer’s purchase decisions and actions, including:

• Target buyer sentiment  

• Key drivers for brand choice 

• Path to purchase 

• Media habits

In an increasingly competitive marketplace, the need for our clients to differentiate themselves from their competition has become more critical than ever before. A clear brand provides a shortcut for consumers to make an informed buying decision. BBMG's approach to branding begins with a thorough investigation into the stakeholder’s vision of the brand. We combine the insights gained from that discovery with additional research into current and prospective consumer perceptions of the brand. Armed with those insights, we can effectively position the product within the marketplace and begin crafting an actionable brand strategy that effectively communicates the distinct essence of the product to all target audience segments. The branding strategies we’ve developed for our clients successfully increase audience awareness, preference, loyalty and sales. 

• Brand audit 

• Brand strategy 

• Brand positioning 

• Brand identity/ logo design/taglines 

• Naming

Our creative evolves from the strategic insights gained through our intensive discovery and research process. As such, we’re able to create concepts that capture the inherent truths of the development. The result? Communication materials that resonate with targeted buyers, incite inquiries and increase sales. BBMG's creative capabilities include: • Creative strategy and positioning 

• Advertising campaigns (multimedia, broadcast, print,  digital, social, OOH) 

• Branding (logos, taglines, naming) 

• Graphic design 

• Package design 

• Content creation (digital,  social, print, direct, video) 

• Collateral materials 

• Video services 

Uber-experienced in all things digital, our team of web designers and developers obsess over site analytics, interfaces, wireframes, tech trends and endless acronyms (CMS, API, CRM,  SEO, etc.) in order to develop innovative, pixel-perfect solutions exceeding our clients’ website needs. From the initial web discovery and site analysis to post-launch support, our digital team takes a collaborative, user-centric approach to web design and development—ensuring a strong and lasting connection between the consumer and the brand.

• Web design 

• Web programming and development 

• Web hosting 

• Mobile applications 

• Content management systems (CMS) 

• Customer relationship management (CRM) systems

In today’s complex media landscape, reach and frequency have been replaced by context and relevance. Consumers  are motivated by messages that speak to them directly; that understand what they’re looking for; and where they are in the  decision-making process. Our media planners are some of the most forward-thinking  people in the industry—constantly monitoring communication  trends and methodologies in their quest to deliver the highest ROI on media spend. Our team has shifted media decisions from input-based (cost-per-thousand) to outcome-based (conversions). Our planning process begins with the consumer. We thoroughly research targeted buyers and then align engagement solutions across traditional, digital and social media to ensure that we deliver the right message to the right target at the right time.  

• Media planning, negotiating and buying 

• Contextual and behavioral targeting 

• Target and opportunity audience and market profiling 

• Paid search 

• Paid social media 

• Lead generation 

• Results analysis and optimization

 We believe that BBMG’s fully integrated approach generates the most impactful results. We aim to unify different marketing methods that complement and reinforce one another, thus ensuring that all messaging and communications strategies are consistent across all channels. Our team of public relations experts brings stakeholders and travelers together through strategic media relations, content creation, social conversation  and community outreach. Our PR team draws on established relationships with  news curators across industries to pitch storylines, execute interviews, and provide content through earned, owned and  paid media.  

• Strategy/planning 

• Content creation and dissemination 

• Media relations outreach 

• Event support 

• Blogger outreach and engagement 

• Media familiarization (FAM) tours 

• Research (trends, insights, competitive media analysis, etc.) 

• Crisis communication 

• Openings and launches 

• Thought leadership 

• Photo/video library creation 

• Community relations 

• Public awareness campaigns 

Our team members average 25 years of experience achieving clients’ sales and marketing goals by bringing their brands to life cohesively across all media. We use digital media to build connected experiences and long-term relationships with consumers. This means employing all digital tools at our disposal to evolve CRM beyond the mere  collection of data and transactions—resulting in 360-degree consumer engagement. Our focus is creating a seamless path to conversion. In order to do so, we employ digital channel marketing tactics and create an effective mix of targeting tools to engage with intended audience segments, boost exposure, drive qualified website traffic and increase bookings. By assessing a specific client’s needs and objectives, we create customized campaigns designed to meet the intended results by utilizing a combination of services and marketing channels.

• Digital engagement strategies 

• Programmatic display media buying 

• Search engine optimization  (SEO) 

• Search engine marketing  (SEM)  

• Customer relationship  management (CRM)  strategies and  implementation 

• Interactive creative (mobile  advertising, banner ads,  online videos, etc.) 

• App development • eMarketing 

• Multimedia development • Mobile advertising and marketing 

• Retargeting

Successful social media can’t exist in a silo—and it shouldn’t be viewed simply as a channel or a set of tactics. As such, our public relations, media, creative and social media teams work in synergy to ensure fully integrated engagement strategies. Our approach to social media combines social listening, trend forecasting, stunning creative and analytics to ensure we’re sharing the right story with the right person at exactly the right time. By doing so, we’re able to turn our clients’ social fans and followers into advocates who, in turn, distribute our messaging to an ever-expanding network of interested consumers.    

• Intelligence: Industry insights, competitive  landscape assessment,  social listening, monthly/ annual reporting  and analysis 

• Content: Planning/ scheduling, curation/ creation, engagement,  community management 

• Campaigns: Influencer  campaigns, social contest management, event support